Emojis may be a passing trend, but they are certainly at a peak right now. A casual gimmick that began as a little, yellow smiley face in the late 1990’s has since snowballed into an online sensation. For the time being, it seems there is no end to the emoji phenomenon. Messaging apps like Skype […]

Online businesses targeting the digital landscape to reach customers should be adding SMS marketing to your arsenal. It’s the most powerful way of reaching customers. All the household brands are doing it. When the Director of Mobile for Coca-Cola, Tom Daily was asked why the company invested 70% of their mobile advertising budget into SMS […]

Apps and SMS messaging go hand in hand on mobile devices and you can marry the couple together in your text marketing efforts. Given 90% of people open an sms marketing message within 15 minutes of receipt, texting is a great way of raising awareness about your app. There are more mobile devices in active […]